Is It True That The Best Discounts Start On December 26?
It’s true that there will be discounts after the 25th, but not by a huge amount. The truth is that retailers want to put as much revenue into their books before the year ends to record a bigger income to make their companies worth more. I’m pretty sure that the sales will be the same now than it will be on the 26th. The biggest sales of the year, however, are and forever will be, on black friday.
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No. Retailers can keep prices steady because they expect lots and lots of gift cards to be redeemed.